Clarify Time Based Language

First Published:

Last Updated:

Table of Contents


Many instructions, requests or orders state the due date requirement as something like “due Thursday” or “by tomorrow”, or even “due October”. However, that is unclear.

When the person says “due tomorrow” do they mean “close of business tomorrow” or perhaps they mean “I need it tomorrow morning start of business”.

Does “by tomorrow” mean, “before tomorrow”, or “by the end of tomorrow”.

And of course, some people will submit a deliverable at the last possible moment, so if you say “Thursday” they may send it to you late of Thursday night.

ASAP (as soon as possible) is also not specific enough. Some people can interpret that as as soon as I can get to it (with other priorities pushing it to later). That is especially the case when lots of people ask for things ASAP. Which just leads to everything being put in a line in order of who asked first, or whoever asks the most or loudest.


If you give instructions to someone, make sure you are specific regarding when it is due or when it is to be done.

You should also request clarification from others when they set you deliverables. If they send you a request with a non specific due date (like “October” or “by Friday”), reply back to them asking for specific times such as “close of business Friday, or “last business day in October”. You could even reply “I will get that back to you by close of business (5pm) Friday, or I will get that to you by close of business (COB) the 31st of October.”

Some of the links on this website may be affiliate links to products I use, have tested or am familiar with. I may receive a commission if you click on some of those links and make a purchase. This is at no additional cost to you.

Here is my summary suggestions for wording:

  • By tomorrow – 5pm tomorrow
  • October – COB 31st October 2018
  • By Thursday – by 9am Thursday or by 5pm Thursday
  • ASAP – ASAP and no later than 5pm 26th October 2018

It is also helpful to add the reason why something is due on a certain time and date (if it is very soon), to help convince the person to do the task you request. Such as “we are required to get this to the client by 9am this Friday, so please send your draft to me by 2pm on Thursday so I can review it before I send it to the client. If we are late, our penalties are $2,000 per day.”

I find that specific times, and specific reasons, with stated consequences usually convince and motivate people to keep to their agreed schedule.


Be date and time specific in your requests to your project team, and require the same of them. Doing so will help you deliver to schedule.

You must clarify time based language. Be Specific.

Related Posts

Leave a comment